Our Background, Our Future
CurrentBody is the first company to recognise one of the fastest growing trends in the world of beauty. With modern innovation allowing manufacturers to create devices that mimic the on-site devices used by professionals in salons, spas, and clinics, CurrentBody has brought together a complete selection available for home use technology.
CurrrentBody's story started back in 2009 when Laurence and Andrew were introduced; Laurence with his background in medical devices and Andrew's vast experience in ecommerce. The concept of a website geared solely towards technology of health and wellbeing began with a range of devices that were mostly seen in physio rooms and the homes of elite athletes.
However, these EMS (electrical muscle stimulation) devices also had aesthetic programmes for slimming, facial toning and even detoxing. As their popularity grew, it became apparent that demand for safe, home use equipment with actual results was on an upward spiral.
Since 2012 there has been an influx of hand-held lasers, light-based devices, radio frequency and sonic rotating cleansing brushes. The way a person treated hair removal, facial cleansing, skin rejuvenation and slimming had a completely new dimension. CurrentBody became official online stockists of L'Oreal's Clarisonic after a stringent selection process and continue to strategically partner some of the biggest names in beauty.
This dynamic progression saw CurrentBody cementing their name as the go-to website for this new niche. Journalists have also recognised the company as thought leaders, regularly featuring the latest product pipeline in the national press.
In 2017, the health and beauty technology continues to expand, with hair regrowth devices for men and women and anti-acne solutions for younger audiences emerging as key sectors. CurrentBody's search to maintain positive skin health and youthful looks has allowed anti-ageing kits to continue their rise in popularity and still lead the race to catch Clarisonic's 15 million-selling device.
Our MissionTo consistently present CurrentBody as the pioneering online destination for home use health and beauty technology.
We aim to offer the largest selection of safe, clinically proven electrical health and beauty products in the world, supported by a team with exceptional product knowledge and who provide excellent customer care.
Our Key Dates
Appointed official stockists for Clarisonic
Exclusive contracts with LPG and official stockists of Iluminage and Tria
Appointment of Chairman, Mike McGrath, and Director, David Hughes
SDA with Smoothskin, T3 and NuFACE
Moved to purpose-built warehouse
Simon Cooper appointed Non-Executive Director and Tiff Pike as Chief Financial Officer
NVM Private equity leads significant growth capital investment
Localised sites in Germany, France, Spain, Italy, Australia and America
Launch of first London store in House of Fraser, Oxford Street
CurrentBody signs Joint Venture with Thakral for China expansion