In case you haven’t heard – T3 is big news in the world of hair! The forerunners of hair styling tech were – predictably – all over the tables backstage at S/S14 fashion weeks worldwide (my fave creation was the look created by James Pecis for Honor, see below!).
The full range of T3 styling tools are available now at CurrentBody (with a free handbag set worth £24.99 with every purchase) - and it looks like the public in the UK are starting to catch on now, too.
When a hairdryer promises to dry your hair up to 75% faster, you might be forgiven for thinking that it’s going to blow your head off when you switch it on, leaving you feeling like Dorothy in the Wizard of Oz – sparkly and new but also a bit dazed and confused (I’ve discovered that apparently there is extensive research into whether it was a hurricane or a tornado in ‘Oz’ – congrats to whoever successfully funded that PhD).
The bottom line is: T3 is smarter than that!
Rather than using gale force blasts of air to dry your hair, T3 uses a combination of tech to get your hair dried faster and with a perfect shine, too. Here’s the run-down:
- A higher volume of air at the optimum speed and heat, delivered by a specially designed long-life motor. Not ‘the most air possible delivered to you as fast as possible, as hot as possible’!
- Tourmaline infused parts. When heated, tourmaline emits negative ions and healthy infrared heat. Negative ions actually break up water droplets into smaller molecules which are able to be absorbed into the cuticle (instead of evaporating back into the air around you), retaining healthy moisture in your hair. These champion ions also cancel static and seal the cuticle, reducing frizz and enhancing shine. T3 products aren’t just coated in tourmaline as many other products are, the internal components are actually infused with the substance – meaning it will last the whole lifetime of the product. The SinglePass Straightener and styling wand, Whirl, also contain these enriched components, so you can ensure a healthy shine whatever style you’re going for.
- Concentrator to direct all this enriched airflow exactly where you want it for precision drying.
You don’t have to take my word for it – the T3 Featherweight Luxe 2i has just become the second product in the T3 range to be chosen to receive a Best of Beauty Award from Allure magazine, receiving the awards for both “Best Blow Dryer” as well as “Beauty Breakthrough.” To quote Allure:
“Hair dries so fast that it not only doesn’t sustain damage, it’s also left in better shape than if you had never turned the Featherweight on.”
You can’t get a better endorsement than that – and without a hurricane in sight!